Theo McInnes is a London-based award-winning photographer known for his instinctive, human-centered approach to image-making. His work moves fluidly between documentary projects and editorial commissions, capturing everything from subcultures and protests to sporting rituals and intimate personal moments. Regardless of the setting, Theo’s images carry a raw, honest quality — prioritising emotion, spontaneity, and atmosphere with his photographs often feeling immediate and immersive, pulling viewers into the story behind the frame. In recent years, Theo has built a portfolio that reflects his deep curiosity about people and places. Whether working on magazine features, collaborative projects, or self-initiated series, he’s drawn to subjects that reveal something about identity, belonging and contemporary culture. Theo’s distinctive visual style is informed by his love of storytelling and an appreciation for the unpredictable. Clients include Nike, Adidas, On Running, Six Nations Rugby, Fenwick, eBay, McDonalds, Waitrose, Arsenal and Sports Direct, among others. View Less