©️Durex came to us wanting to transform their visual identity across digital media on a global scale. Their goal was to get away from conventional, staged imagery and embrace a more authentic feel, to celebrate the diversity of their audience and reflect the real intimacy in which their products are used.
Andrea Wajji, Art Buying Director at Havas London, talks about her positive experience collaborating with Kintzing: “When faced with a long asset list, we normally turn to the traditional, mass stock libraries. However when working on this Durex project, we really needed to source and create unique, bespoke imagery. Kintzing presented us with the perfect blend of library and custom imagery. Through close collaboration with Kintzing, we chose some existing images from the Kintzing licensing archive and then commissioned the remaining images we needed to fill the gaps. In this way we were able to achieve high end, beautiful imagery within the budget and time frame.”
For this brief we carefully sourced and curated an initial edit of 250 images to help shape their new brand direction; images that stood out for their soul, energy and authenticity.
Durex licensed a core edit of key images, then commissioned 4 of the photographers from our Licensing roster, discovered through that selection process, to shoot additional content to brief.
The photographer talent on this project includes: Ash Kingston, Emily Scarlett Romain, Danny Lane, Henry Dean, James J. Robinson, Maya Fuhr, Silvana Trevale, Stephanie Sian Smith
In total we delivered 75 final images, arranging all necessary clearances and model releases along the way, that will allow Durex to begin communicating to their audience with the most captivating and engaging imagery.